Leisure and Tourism
The Royal Armouries makes an excellent case study for exploring the setting up and operation of a major new attraction.
Magnetic Attraction!
- Covers the choice of Leeds as a location for the new museum
- How the museum has changes since it opened in 1996.
- Considers the nature of a free and national museum and the visitors it attracts.
Behind the Scenes of a Campaign
- Based on a recent advertising campaign, this session covers the planning process, from briefing an agency through to evaluating different approaches.
- Covers logos, styles, media and the needs of the target audience/s
- Includes opportunities for students to plan advertising for a forthcoming event at the Museum
‘Not What You Expect, What You Experience’
- Examines how the Royal Armouries looks after hundreds of thousands of visitors so that they return and recommend the museum to others.
- Covers health and safety, access and facilities, visitor surveys, recruitment and training.
To Book
- All sessions last 60 minutes, for a maximum number of 30 students.
- Our sessions are £7.50 per student, with one adult free per ten students.
Tel: 0113 220 1888
Email: educate.leeds@armouries.org.uk
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